How Black Friday Deals Cost SaaS Companies Millions
Black Friday might be terrible for your business. 😱
Despite being one of the busiest shopping days of the year, it’s not always the most profitable—especially for SaaS companies.
When a retailer slashes prices in hopes of selling as many products as possible, their investment ends once customers receive the goods.
When a SaaS organization does it, they tend to put business growth at risk.
This doesn’t mean Black Friday deals should be off-limits in SaaS, but it does indicate that organizations losing money should recalibrate their approach.
In the war of Black Friday SaaS deals, companies with a strategy in place don’t compete on price. They extend the value of their solutions well beyond the sale.
👉 Keep reading if you want to know how to leverage Black Friday for your SaaS
From my point of view is positive to offer discounts during the BF campaign but it's important to reduce the friction once the discount ends 🤔