How Caliber used transparency to create one of the best Reddit ads ever

I saw this ad few weeks ago, I liked it so much that I saved it as a favorite on Reddit. It disappeared from my favorites (thanks Reddit), so thank you for posting this!

This is the perfect example of how a Reddit ad should be made. It's beyond me how the vast majority of advertisers on Reddit don't know how to approach this.

Love this ad. I've seen it multiple times and want to copy it to test results

Really helpful post -- inspired me to actually get started with Reddit Ads haha :)

How did they promote a solely text-based ad? I'm in the ad studio/dashboard right now and can only seem to create an Image, Video, or Carousel ad

Oh and btw here's another good one from my swipe file: https://twitter.com/kacperstaniul/status/1562533075875405824

I remember this coming out and I checked it out because of the transparency and honesty.

Nice breakdown of the copy used.

What a coincidence. I was just brainstorming over the future of Reddit, being mostly a text based platform and this was posted by you telling exactly why text is winning hearts!

Yeah. This app is free. Besides, the high-speed running game in https://geometrydashunblocked.io also free and interesting. Invite you to enjoy

OMG. The app is free. This is the only thing we should know.