How Calm Uses a Customer-Centric Referral Strategy to Drive Viral Growth
https://growth.design/case-studies/calm-growth-referral-tactics/
Hi Makers!
I believe this will interest most of you if you're in the business of solving problems for users!
First time sharing one of my case studies here, I'd love to get your feedback on what you like and what you'd improved for future case studies!
Cheers :)
PS: If you have questions on how we built those case studies don't hesitate as well!!
https://growth.design/case-studies/calm-growth-referral-tactics/
Awesome insights! I found myself taking a couple of screenshots with ideas to use in my own app 😄
Haha awesome! That's what it's for! You could have also just picked up the Bonus at the end to have all the insights (and more details) in one place! Can I ask what kind of app you're making?
I'll have to go back through and check out the Bonus 😅
My app, Happyfeed, is a gratitude journal, so it's similar to Calm in a lot of ways. I've been wanted to implement referrals and better sharing methods for a long time.
Super interesting! You could also benchmark a lot of behaviors from Day One Journal! (I guess a teardown of Day One would be interesting ;))
Let me know if you like that bonus!
Love the bonus section (the pages with the line chart, right?)
I definitely haven't done as much looking at competitors as I could. Though, I have stolen a few ideas over the years (like our passcode lock screen)
Actually that's the Customer Journey Map!
The bonus is the blue button in one of the balloons on the last slide of the story (before the customer journey map). That's where you'll get all the insights in one place!
Or just email me directly and I'll send it to you! louis@growth.design
Cheers!
Hey @louisxavierl - I actually ran into an issue trying to sign up through that form. It said my email was validated but never let me submit, might be a bug to look into?
@mattkandler Thanks for letting me know! We’re troubleshooting the issue. By any chance do you have an ad blocker? If you could send me an email to louisxavier@growth.design with your info i’ll send you the bonuses!
@danbe Can also answer your most technical questions as he's the one building on top of reveal.js to make all this happen!
Yup, don't hesitate if you have any questions!