How can I best market features for an unfinished product/MVP?
While I'm working on my web app, I've created a landing/sales page and chucked in every feature it would have in my ideal world.
Since I'll be launching an MVP first, how can I clearly market it without deceiving prospective customers? I want to communicate that we'll be iterating towards getting all these features out, but I don't want anyone to sign up for something that's less than they expect.
I would take a slightly different approach and not start with a landing page that lists every possible feature. Doing this would create a ton of pressure on yourself to actually deliver those features. Furthermore, there's a good change the feature you now think your product/service needs, shouldn't be in the final product/service.
Before creating a landing page, I would start with doing some legwork and interact with potential customers. This could be done via phone calls, emails, interviews, surveys, etc to get an idea on what the basic features for your product/services should look like.
Build your landing page based on your findings interacting with real potential customers, instead of on what you believe at this point.
Thanks, this has given me a lot to think about.
I’ve done a lot of market research and customer interaction already, so I know what the most desired features are - now I just need to work out how many of those should be in the MVP
Do you really need to explicitly list all those features? Maybe you can be more vague with your MVP by describing goals your customers can achieve instead of specific features.
After all, the point of the MVP is to allow you to discover the boundaries of your business model as much it is about attracting would-be customers.
I like this. I’ll have a go at shifting the focus of the landing page away from specific lists of features, and leave off my lower priorities.