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6 Comments

How can I get more users?

Hello, I have prepared a product and customer tracking software that can be used by traders, how can I announce this software to people and make them use it.
My Project: https://panel.cusdesk.com

on February 3, 2023
  1. 2

    Off-the-back:

    I would move up the "What is Cusdesk" block to the 2nd-block under "Track Your Products".

    In the "Track Your Products" block, I would add an explainer video (along with a CTA for "Contact Us" - which is an onboarding process to create Zoom calls so you can better improve your MVP."

    If you are interested in using Linkedin to generate leads for your MVP, I have a service where I generate leads using Linkedin for B2B SaaS businesses: https://www.reddit.com/r/SaaS/comments/10s3zt5/how_to_find_and_use_the_right_growth_strategy/

    (Hopefully, that article helps you find more users for your SaaS.)

    You can subscribe for more info here: https://airtable.com/shrEN09lDFKOapvgQ

  2. 1

    You could reach out to people who you think might have the problem that your product solves and propose an informal conversation that allows you to learn more about them. Here's my template: Hi {first name},

    "My name is Bryce and I'm a startup founder working on {Problem space}. I'm not selling anything at the moment, I'm just trying to understand the challenges {target audience} face by speaking with people like yourself. I'd love to chat about your experience at {Company name} if you're open to it!"

    Don't even tell them what you're making. Don't even sell them anything. They're more likely to chat if it's lower stakes. (refer to the mom test for more details: https://www.momtestbook.com/)

    I think early-stage traction is really just about finding people who have the problem you're solving. If you've genuinely got a good solution, then there should be no reason for them not to buy it.

    As others in the thread have pointed out, you might want to work on your messaging and landing page, it's not immediately clear what your product does or what problem it solves.

  3. 1

    Hey, I described the process of traction channels from my POV in my post: https://www.indiehackers.com/post/my-go-to-tools-for-starting-a-startup-in-a-week-e609793b5d?utm_campaign=digest-daily&utm_medium=email&utm_source=indie-hackers-emails

    Might be useful for you:

    Very much depends on the business or startup you have set up.
    Let me use the 19 traction channels as the framework to answer to your question: https://growthrocks.com/blog/infographic-traction-channels/

    In my previous startup we spent about 10k a month on Google ads and in about 4-6 months we brought in enough subscribers to break even and even get very high value clients (10k+ annually). So if I had the cash to invest, and there is search volume, I would go for paid ads (Linkedin never worked, Facebook/Instagram is more demand generation, Google ads just works, because of the volume and placement - essentially people search for what they need).

    SEO is also important (I use Ubersuggest.com for analytics) but takes at least 6 months of hard work to start seeing the ROI and can cost more than the 10k Google ads to see similar results. - Same goes for content marketing, blogs and affiliate marketing.

    We had some bigger PR publications (even though our tech and product were interesting and novel - we never really got on the front page (even though we had contacts at Business Insider) - So I would not invest money in PR.

    Vitality and PLG go hand in hand - but somehow viral marketing in today's world (where so much content is bombarding people) is just too much of gamble.

    Obviously, if I have a product and know my target customer, Acquisition cost, ROI, I will go for sales, but that's rare just after you had an idea, set up a website and built an MVP.

    Somewhat similar, for community building you need to know your customer, user or buyer and it helps if your product has the coolness-factor. I have never had much experience with community building, and as mentioned above, so much content and such is competing for people's attention nowadays.

    All other channels require too much investment in my view for an early MVP - trade shows, online/offline events, speaking events...

    Very simply put, if you have money to invest, use it to research users by targeting keywords in search, if you don't have any money it will be a longer process, but you can use hacks: auto Linkedin outreach, answer questions on Reddit/Quora, talk to people and so on... that's an other post.

  4. 1

    Hey Mert, It might be difficult to acquire the first set of customers for your product, so you might consider launching LTD.

  5. 1

    IndieHackers, HackerNews, Facebook Groups.
    Twitter if you already have an audience.
    Blogging, Content marketing + SEO (this takes time), mailing lists.

    There is no easy way and no shortcuts.

  6. 0
    1. Cold email outreaches
    2. Launch on Product Hunt