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How can I improve my landing page?

I'm working on a redesign for the landing page of my todo-list-meets-commitment-devices app. Problems I'm aware of that I'd like to work on:

  • Current site isn't that distinctive aesthetically.
  • Users routinely sign up without understanding how the service works. I'd like to make it clearer.
  • New users are hesitant to provide their payment details. I'm hoping that adding social proof will help alleviate some of that fear. If there are other ways I can mitigate this fear or motivate users through it, I'd like to do so.

Current website

Redesign idea

How can I take my landing page to the next level?

on August 7, 2020