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How Can Nomad Bootstrappers Target Social Media Posts to Reach Other Country/Region Audiences?

I've chosen to address nomad bootstrappers specifically in this question because, as someone who's self-funding their venture, allocating a large budget to advertising isn't feasible. Therefore, I rely heavily on organic posts across platforms like Instagram and TikTok, especially since my consumer tech product targets demographics on these platforms.

After analyzing the analytics, I've observed that the majority of my content viewers/audience comes from the local country or city where I'm currently located—primarily Bali, Indonesia, or Chiang Mai, Thailand, where I've been bootstrapping.

I've experimented with strategies such as using hashtags (e.g., #oregon, #macau) and tagging specific locations I'm interested in targeting. However, despite these efforts, the majority of views still originate from locals where the content was posted.

How can I effectively target my organic social media posts to reach specific countries or regions?

on March 10, 2024