I notice there are domains with a significant number of saas competitors, and yet they're all able to find customers. Think the countless numbers of project management software, web scraping software, or even automated QA testing software.
I'm sure there are solutions that are differentiated in the space, but many of the solutions are 80%+ similar in functionality.
Assuming that's the case, is product differentiation NOT the main driver for customers but rather owning certain distribution channels? IE getting to your customer first before someone else does, which at that point there's little incentive for them to switch to another SaaS which is basically the same.