How Canva's Backlink Strategy Drives SEO Success

Backlinks are critical in determining a website's authority and visibility in search engine rankings. For Canva, a leading design platform, its massive backlink profile has been instrumental in its SEO success.

Outranking Competitors with Non-Branded Keywords

With over 2,698 DR 50+ referring domains, Canva has built a digital fortress, pushing its Domain Rating (DR) to an impressive 92. This strength enables Canva to dominate search results, even for highly competitive keywords unrelated to its brand name.

With such a link strength in place, Canva can outrank any website that comes its way to SERP.

A good assessment of its strength is Canva’s ranking at 1-3 for 4.7k+ keywords that don’t include the brand name itself.

This list of keywords includes-
-ai image generator (393k volume, 90 KD)
-photo editor (253k volume, 94 KD)
-color palette generator (78k volume, 93 KD)
-free QR code generator (99k volume, 93 KD)

Distribution of Backlinks Across Canva’s Pages

To better understand the impact of Canva’s backlink strategy, it’s important to look at the distribution of backlinks across its key content types. Canva ensures an even spread of backlinks across important pages, reflecting a well-rounded approach to link building.

To understand the distribution of backlinks across all of the pages, we’ve tried grouping up the core content types and their link metrics-

Create Page
Total Assessed: 295
Slug Prefix: /create/
Total Dofollow Links: 156,350
URL Rating: 27
Referring Domains: 99
Dofollow: 530

Blog Posts
Total Assessed: 917
Slug Prefix: /learn/
Total Dofollow Links: 61,439
URL Rating: 23
Referring Domains: 40
Dofollow: 67

Templates
Total Assessed: 1,528
Slug Prefix: /templates/
Total Dofollow Links: 45,840
URL Rating: 20
Referring Domains: 23
Dofollow: 30

Color Knowhow
Total Assessed: 181
Slug Prefix: /colors/
Total Dofollow Links: 12,670
URL Rating: 21
Referring Domains: 55
Dofollow: 70

Feature Explainer
Total Assessed: 139
Slug Prefix: /features/
Total Dofollow Links: 3,753
URL Rating: 19
Referring Domains: 19
Dofollow: 27

Tutorials
Total Assessed: 89
Slug Prefix: /designschool/tutorials/
Total Dofollow Links: 6,586
URL Rating: 18
Referring Domains: 21
Dofollow: 74

A Balanced Backlink Strategy

A notable finding is, that while Canva prioritized the ‘create’ pages as the most linked pages, the other kinds of pages aren’t left behind. They ensured a balanced and even distribution of backlinks across all of their important pages.

Conclusion

Canva’s well-rounded approach to backlink acquisition, with a focus on its "create" pages, blog posts, and even tutorials, showcases the platform’s strategic SEO efforts.

By ensuring an even distribution of backlinks across its key content types, Canva solidifies its position at the top of search rankings. This impressive backlink profile is a testament to the power of strategic link-building in driving consistent and sustainable SEO success.

This short article is a portion of our main blog post which you can find here: https://rankwizards.co/canva-seo-content-strategy/