How Canva's 'Create' Pages Achieve SEO Success
Canva’s ‘Create’ pages stand out as a key component of their SEO strategy, driving significant organic traffic and rankings.
While templates are one of Canva’s largest traffic drivers, it’s the 'Create' pages that dominate when it comes to average SEO traffic per page and backlinks.
What Are Canva's 'Create' Pages?
'Create' pages are standalone guides that walk users through the process of designing specific items, exclusively using Canva. These pages are structured to convert visitors into users by integrating detailed design instructions with strategic calls-to-action (CTAs).
Unlike 'template' pages, which simply offer ready-made designs, ‘Create’ pages guide users step-by-step on how to make designs from scratch, making them powerful tools for user engagement and conversion.
Structure of ‘Create’ Pages
Each 'Create' page follows a consistent, highly optimized format:
- Hero Section: Above the fold, featuring a text and CTA on the right, and a sample design on the left.
- Introduction: A quick explanation of the design type and its common uses.
- How-to Guide: A concise, actionable, step-by-step guide to creating the design, followed by a CTA encouraging users to sign up.
- Canva’s Value Proposition: A section highlighting why Canva is the best platform for creating the specific design, supported by FAQs.
- Testimonials: 3-4 pieces of social proof that build trust and credibility.
- Internal Links: Links to related 'Create' pages and template pages, encouraging further exploration.
Looking at the structure of these pages, it’s clear they are well-designed with multiple hooks to convert readers. With a combination of CTAs, internal links, and informative content, these pages guide the user toward signing up for Canva, especially if they need help getting a design done.
The abundance of internal links pointing to ready-to-use templates further entices users to explore more resources, increasing the likelihood of conversion.
SEO and Traffic Performance
Canva's ‘Create’ pages have proven highly successful in SEO. On average, each 'Create' page ranks for over 4,300 keywords on Google and draws significant traffic.
Collectively, the 283 active 'Create' pages bring in over 6 million visitors from organic searches.
Here are some of the top-performing 'Create' pages:
Logos: https://www.canva.com/create/logos/ ;13,907 Total Organic Keywords, 628,758 Total SEO Traffic
Resumes: https://www.canva.com/create/resumes/ ;6,750 Total Organic Keywords, 344,503 Total SEO Traffic
Posters: https://www.canva.com/create/posters/ ; 6,734 Total Organic Keywords, 233,659 Total SEO Traffic
CV: https://www.canva.com/create/cv/ ;4,588 Total Organic Keywords, 206,652 Total SEO Traffic
GIF Maker: https://www.canva.com/create/gif-maker/ ; 9,623 Total Organic Keywords, 148,325 Total SEO Traffic
Websites: https://www.canva.com/create/websites/ ; 7,840 Total Organic Keywords, 138,182 Total SEO Traffic
Flyers: https://www.canva.com/create/flyers/ ; 3,437 Total Organic Keywords, 119,555 Total SEO Traffic
Infographics: https://www.canva.com/create/infographics/ ; 4,769 Total Organic Keywords, 115,103 Total SEO Traffic
Avatars: https://www.canva.com/create/avatars/ ; 3,108 Total Organic Keywords, 114,198 Total SEO Traffic
Cards: https://www.canva.com/create/cards/ ; 20,039 Total Organic Keywords, 110,023 Total SEO Traffic
Memes: https://www.canva.com/create/memes/ ; 10,663 Total Organic Keywords, 98,415 Total SEO Traffic
Backlinks and Authority
In addition to keyword rankings, ‘Create’ pages excel at attracting backlinks. Each page has an average of over 39,000 backlinks, making them the most linked pages on Canva’s site.
On average, each 'Create' page has a URL rating of 27 and receives backlinks from over 530 referring domains.
Type of Content: Create Pages
Total Assessed: 295 pages
Slug Prefix: /create/
Total Dofollow Links: 156,350
URL Rating: 27
Referring Domains (Dofollow): 530
Even though Canva has prioritized backlinks for ‘Create’ pages, the company has maintained a balanced distribution of backlinks across other important page types, ensuring that the overall site continues to grow in authority.
Conclusion
Canva’s 'Create' pages are a masterclass in SEO success, combining informative content with a conversion-driven structure. By ranking for thousands of keywords, drawing millions of visitors, and attracting high-quality backlinks, these pages have become a cornerstone of Canva’s organic growth strategy.
With a well-designed user flow and effective CTAs, the ‘Create’ pages not only help users design with ease but also contribute significantly to Canva’s user acquisition and growth.
This short article is a part of our main blog post which you can find here: https://rankwizards.co/canva-seo-content-strategy/
