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3 Comments

How come there aren't as many profitable indie mobile apps?

How come there aren't as many popular and profitable indie mobile apps? Different from indie web apps/platforms where many have become profitable at some point (Think Nomadlist, Coderpad, RemoteOK, etc)

on June 10, 2019
  1. 7

    my hunch is that mobile apps are not profitable in general. expensive to develop, more difficult to monetize, google & apple taking a whopping 30% , more difficult to iterate designs due to app store reviews, and less ubiquity. Why would an indie spend so much time making 2 mobile apps, when they already have a website that works in every phone? It's a matter of time and constrained resources

    1. 3

      "Why would an indie spend so much time making 2 mobile apps, when they already have a website that works in every phone?"

      Hard to argue with that.

  2. 3

    There's a big barrier to entry in mobile - the App Store.

    You'll want/need to rank high in App Store search and browse to get a lot of downloads. And the issue is that you need downloads to rank higher.

    Unless you find a never-been-thought-of-before niche, this issue can most easily be solved by dumping cash into ads.

    1. Buy ads
    2. Get downloads
    3. Encourage ratings & reviews
    4. Flywheel spins

    Of course, it's not impossible to do this w/o money, it's just really hard. You can try to build in viral loops, create web traffic to your app, etc. But it requires a lot of work for an indie dev - before you know it, and it's super easy to waste time on the wrong things here.

    Also, consumers hate paying for things. Businesses have a budget for SaaS and expect won't balk at $1000's per month in subscriptions. I can't tell you how many times I've been told that $2.99/mo was way too much for an app... 😅