How come users love your product yet do not buy it
One thing I have for long wondered about https://www.authorflows.com/
is the amount of postive reviews we have been receiving form communities. They all individually say , our tool resolves challenges they face when writing , but no one commits to ever trying to purchase it.
What could be the reason?
If i were to answer, most people hate subscriptions/paying money. Even though we made our price go from 10 to 8$ monthly , we seem to not have noticed anything subsequently different . Should we be making it a close-to-free price(1$) then i guess we might be losing and not gain any money then. No possible scalability in the future for the tool.
Any advice ?
People tend to say nice things to you to make you happy. The real feedback comes from actual paying users.
Things to consider:
Is it something as simple as showing the wrong price? I notice that when I first look at pricing, it shows $200 lifetime (feels like a lot of $) vs. the $8/mo pricing.
Do you have active users? Are they stuck when trying to pay for the product?
Are you solving a problem with no money in the market – what if you talk to some users and say you will kill the product since there's no revenue. What's their reaction?