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11 Comments

How Dagobert Renouf grew Logology revenue 700% y-o-y using Twitter

In Jan-Feb '21 @dagorenouf made $673 from his startup logology.co and was about to quit

But in Jan-Feb '22, it made $5,430 🚀

How did he do it?

✅ Mastery of one channel, Twitter

✅ Consistently showing up, making new relationships, encouraging other founders, making people laugh 🤣

✅ Hitting one message: marketing is way more important than adding new features!

✅ Viral hacks: Twitter keywords & tweet timings

✅ Two content types:

MEMES

meme

STORIES

story

What did this all do?

Big increase in traffic to Logology.co and from his target market: startup founders who need a logo!

If you’d like to ask Dago a question about his bootstrapping story, the ups and downs, meme-culture or marketing, he’s doing an async, audio AMA this week on Quda :)

Ask Dago any question here:

askquda.com/page/startups

thanks 🙂

posted to Icon for group Marketing
Marketing
on March 22, 2022
  1. 3

    Thanks for giving me the opportunity Justin, will be fun to answer everyone 🤩

    1. 1

      Thank you for participating :) awesome to have support early in my own journey!

  2. 3

    Love this! More memes please ❤️

    1. 3

      Hey Joe,

      @jadecraven put together this cool collection of a lot of @dagorenouf memes here:
      https://twitter.com/Jadecraven/timelines/1466016744183513091

      enjoy :)

  3. 1

    Cool thanks for sharing!

  4. 1

    Dagobert is a legend of Twitter. If you want to learn more about his background I had a great chat with him on my podcast.

    1. 1

      awesome, will take a listen! thank you.

  5. 1

    Whining about the hardships of a startup for a year is a pretty good strategy to squeeze compassion out of people. Maybe he should have written something more positive, his revenue could have been 10K 🤔

    1. 1

      Come on Jack he's not whining. Building a startup or being a solopreneur is super hard to get things off the ground. I think Dago is pretty realistic in telling its going to be a long journey that requires a lot of work :)

      1. 1

        Well, I did follow him on Twitter at one point and every single tweet was about how he quit his job and the startup was not cutting it and how he was about to threw in the towel and go back to the day job. I did reach out to him asking him to perhaps write about the positive things of the journey. I asked him how long he was planning on feeding off of people's compassion for.. to which Dagobert replied and I quote "As long as it takes".

        1. 1

          thanks Linda, on memes I think Dago likes a bit of dark comedy and Twitter folk enjoy that too.

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