A lot of things contributed to the success of their launch.
But the KEY? Demonstrate results.
Ash goes into their most recent launch and other lessons learned, such as "People buy products for one thing only - RESULTS."
Hope you enjoy Ash's story.
I agree, results is definitely a big thing which makes people buy. This is why i think that all these testimonials on websites and reviews are so beneficial when converting customers.
Great point. Social proof that someone else has received value goes a long way.
definitely something to try to get on your website, although it may be hard to get customers to send a video testimonial