How did you approach your first customer(s)?

Hi ehudt,

To be successful, I think you should reframe your goals.

I have a first customer in mind, a "cold-lead", and I'm looking for tips on how to approach in a way that will convey that: I have a new business, I am serious, I am looking for a first batch of customers to test the product.

You're thinking about yourself, your product, and what you want to get out of the relationship.

If you want to make your first sales (and build a successful business more generally), it can help to start thinking about your customer, their goals, and their objections instead.

I talk a lot about how to do this in my Sales for Founders course.

Alternatively, a cheap, really useful resource you can use to overcome exactly this stage of sales is the Mom Test by Rob Fitzpatrick. I strongly recommend it (and actually include it as free required reading in my S4F course).

Good luck!

Can you describe your ideal customer? Is it a business or individual?

I think this article is a great summary that shows that you need to validate both the product and the channel through which you will acquire customers.

https://blog.leanstack.com/the-fallacy-of-customer-development-378b98688ba9

Do you have an initial guess as to how you want to acquire customers? SEO, Social, Cold calling?