How did you choose to productize your service?
Adjusted a question from the Growth group. So I am overwhelmed with all the ways and opportunities to productive content or expertise like:
- ebooks/pdfs
- courses on teachable/skillshare
- video series
- paid newsletter/community
- lists/databases
I must be missing more things but this already introduces a lot of options if you branch it out across different customer archetypes/personas. So how do you figure this out?
I didn't do any of those things. I built a couple of tools so that the customers could get the answers they were seeking on their own through a guided process, rather than tell me their issue by email or video call and me responding.
In my opinion, the person wants their problem solved, not to learn about ways they could solve their problem, or to join your community to talk about their problem.
Content is for marketing, community is for engagement, and tools are for problem solving.
While I greatly respect this answer, there is a population out there who truly want to DIY, no matter the monetary or time sink. I found that with my first (current) B2C biz
Yes, I suppose I was a little harsh, this certainly applies if we say that the service was some type of training or education.
But often productizing a service means changing what was provided by a person, in a way that removes the direct contact with the human service provider, while solving their immediate problem - like tax software. Non of the above mentioned things matter in that context, and I think this applies to a lot of SaaS.
So it can still be B2C DIY, but only the tool matters. My brain went in that direction.
Edit: on a side-note, I almost relocated to Shanghai in 2018 with a big investment in a crazy blockchain project. The deal fell through at the last minute!
Love that quote @Blake_Emigro! "Content is for marketing, community is for engagement, and tools are for problem solving." But I'm a tool builder so could be biased. :)
Haha, I'm a tool designer, but don't yet have the skills to be a good tool builder - and yes, I'm very biased.
I really clued in during the decline of crypto that all this growth hacking was over-rated. How much money was burnt on marketing for products that never amounted to anything useful? Billions?
Your own skillset can also dictate what type of content you create.
In my case, I have a competitive advantage in written content, so I am on the ebook train.
makes sense! how is that going for you?
@optemization
I turned my marketing skills into roastmylandingpage.com
With most my major clients, a landing page review is a core part of what I do. But because changes are iterative and explored, I wanted to find a price point and format that would work for indiemakers.
It's a one-off landing page video review and a list of actions.