How did you create "buzz" prior to launching?
Hi there, curious to know the various methods people used to create a buzz pre launch? I am going live within a month and wondering what are some ways to get the word out.
Hi there, curious to know the various methods people used to create a buzz pre launch? I am going live within a month and wondering what are some ways to get the word out.
The best pre-launch case I know of is Harry's, you can find more details in this section of CB Insights post "Why 100,000 people lined up for a Harry’s razor subscription":
https://www.cbinsights.com/research/direct-to-consumer-retail-strategies/#harry2
Basically, the strategy was based on the referral program and organically acquired over 65,000 signups with the member get member mode.