How did you get past the “interested but not committing” phase?

I’m building a Notion-native ecommerce platform, and I’m at a familiar but tricky stage.

I’ve had a steady stream of people who seem genuinely interested. They understand what it does, ask thoughtful questions, and a few have even gone deep enough to comment on the product quality and UI. One early user told me it reminded them of MacPaw-level polish and that they didn’t even need onboarding cues.

So I don’t think this is a “the product isn’t good enough” problem.

What I’m struggling with is the commitment hurdle. Asking someone to build out an entire store, or switch from an existing setup is a big decision. Even when people like the product, there’s a lot of inertia and risk in starting or moving.

For those of you who’ve been through this stage:

What actually helped people cross that line from interest to commitment?

Was it narrowing the use case, a more guided setup, 1:1 onboarding, pricing structure, or something else entirely?

And how did you personally interpret the silence or ghosting without overreacting or rebuilding the wrong things?

I’d love to hear what ended up mattering most for you.