If you are wondering how you should be building your landing page....
Then, in my honest opinion, build a page that converts.
Video helps with conversions.
By producing a video between 45 -75 seconds, you can drive higher conversions for your website.
Right now, we are getting our landing page video taken care of to help drive more conversions for the website.
If you are interested in driving higher conversions for your landing page, produce a high-converting video with a CTA in-video with a simple built-in funnel.
Yes, I am biased because we create landing page videos but it is very hard to argue against proven data.
For those curious: https://videocopy.co/
In addition, get your website Stripe-verified so you can can have adopt an easy payment process for your end customers and defend your business against Paypal.
There are several ways to build a high-converting webpage. Here are some tips that can help you:
Have a clear value proposition: Your unique selling point or value proposition is what sets your product or service apart from other small businesses. Make sure it is clear and easy to understand.
Simplify your navigation: Make it easy for visitors to find what they are looking for by simplifying your navigation.
Use a predictable layout: Use a layout that is easy to follow and predictable. This will help visitors find what they are looking for quickly.
Ensure consistent branding: Make sure your branding is consistent across all pages of your website.
Reduce user clicks: The fewer clicks it takes for a visitor to find what they are looking for, the better.
Magnify your call to action: Make sure your call to action is prominent and easy to find.
Minimize user input: The less information you ask for, the more likely visitors are to complete the form.
Use fewer but larger images: Large images can help draw attention to your content and make it more visually appealing.
Include testimonials and other forms of social proof: Social proof can help build trust with visitors and increase conversions.
Present a single and focused call to action: Having multiple calls to action can be confusing for visitors. Instead, focus on one clear call to action that aligns with your business goals.1
I hope this helps!
Thanks, I do find this incredibly resourceful.