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14 Comments

How do I find a niche when the product is very generic?

I am working on a social media product( https://8hoot.com ) which helps people socialize in-person and strengthen their relationships.

How do I find users for this?

When I talk to people about social media, they have mixed answers. So talking to people has always been inconclusive.

  1. 1

    "Socialize in person" is a bit abstract. For a new product it's always better to be as obvious as possible.

    If Slack were to start now, it should be something like, "WhatsApp for business" rather than, "Where work happens".

    The more obvious you can be about your value prop, the better it is.

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      This is what we want to give our users 'an opportunity to spend quality time with people that matter in your life'. Any thoughts on how to make it obvious but short.

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        How would you break it down?

        1. What is quality time? Activities, travelling together, boardgaming, discussions?
        2. People who matter being my friends and relatives?
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          1. Any activity that is done by a group of individuals
          2. That is why I used 'people who matter' they are different in different people's lives. Some have friends while others have extended-family.
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            "Plan fun activities with friends and family."

  2. 1

    I visited the site..here are my thoughts.

    1. I liked the overall concept
      2.However it seems to have a Dual personality
    2. which leads me to ask..its it a photosharing site..or events/ lets go do something fun today site ?
    3. And what exactly are you selling..a unique way to share photos..or tickets/passes to curated events ?

    I have never done curated events , so i wouldn't be able to help with that..but i have worked with partners to create innovative websites & software - So my advice would be make the site
    UNGENERIC - Create your own niche

    You can do this using open source scripts , which will save you lots of money & time . Click on CHANGE VIEW in the upper right corner , then click on the far right icon in the EDITOR VIEW.

    Here are a few examples that can improve the sites photo & video sharing . Remember to give the script creators credit on your site
    if you use these . .

    Users love to share videos

    VIDEO
    Video Player in a SLIDER
    https://codepen.io/landerson1218/pen/WpdZXQ

    HTML5 Mini Video Player
    https://codepen.io/dodozhang21/pen/NPbPGr

    Custom FULL WIDTH videoPlayer
    https://codepen.io/arkonique/pen/MXaGRe

    PHOTOS
    SVG -Photo album cloud
    https://codepen.io/bradyhouse/pen/LkJqQO

    PHOTO FLIPS TO MAP
    https://codepen.io/mgrubinger/pen/bNGLLY

    photo album experiment
    https://codepen.io/malko/pen/Eyxep

    photo carousel
    https://codepen.io/slack/pen/PJbEaY

    EXTRAS
    https://codepen.io/miguelfondeur/pen/vGbKRK

    https://codepen.io/linuxenko/pen/vGZdmx

    https://codepen.io/icebob/pen/WvezpR?depth=everything&order=popularity&page=6&q=clone&show_forks=true

    1. 1

      Thanks for all the nice codepen-s you mentioned. I will use a few of them.

      1. Thank you

      2. and 3. About dual personality. People like taking photos whenever they do an activity.

      Facilitating the photo sharing part through our product will help drive engagement. That is why we kept two kinds of photo sharing. The first one where people can automatically share photos with friends in the photos. And the second one similar to the 'Explore' section of Snapchat/Instagram.

      1. An opportunity to spend quality time with people that matter in your life.
  3. 1

    Perhaps organise events yourself.

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      Don't have any money. Straight out of college here.

      Edit: This is a nice idea. I will see if I can collaborate with existing events and find a middle path

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        See what your interests are. Some things are nearly free like hiking and photo walks. Check out meetup.com (your competitor of sorts) to see what is popular.

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          Hiking is nearly free. I can try that. I am not aware of photo walks concept. Checking it out now.

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    Not trying to be mean, but i opened the site, tried to figure out what it is but gave up after 10 seconds.

    The only businesses that can sell generic stuff are pharmaceuticals. Get a clear picture of what do you want and who will buy it.

    1. 2

      Can you please pinpoint a particular idea that was difficult to understand? Or was it everything.

  5. 1

    This comment was deleted 6 years ago

    1. 1

      No, meetup.com caters organized meetups. We are interested in helping people plan going out with friends for drinks on Friday evening or lunch on a Monday. In the future, we will love to develop local communities too.