How do I get users in a niche that requires some expertise from users?
Hi eveyone,
I'm currently creating https://nftshowcase.art/ as a side project. It's a site that let you create and customize a gallery for your NFTs collection.
A user should already possess NFTs from various sources in order to use the product or have a minimal knowledge about how they work.
I've tried to run a Google Ads campaign in order to get users but after some tracking I discovered that none of the users the campaign brought me had any NFT already. This probably means that they are not the users I'm looking for.
So where would you be looking for the right users? I tried a few Discord communities, but I'm looking for ideas to improve my user discovery process.
The closest immediate thing I can think of is to put ads based on existing places to buy NFTs, which means they already know how to obtain some and might have already bought one
Like in FB you can target people that have liked such marketplaces for example
or find communities that advertise NFT deals, like newest, coolest, for sale stuff like that, actually showing specific sales
You can also try for very specific google searches that probably show <10 searches, due to low data that might grow over time, at least they would be very target even if low "display my NFT" "my NFT collection" stuff like that ... think about how to do bulk long tail...
I really have to believe that the market for that is very small, measured in the thousands and then within that group they would have to want to display them and not have any alternative way to do it.
This comment was deleted 4 years ago