How do I grow my newsletter?
Hi IHs,
I just started Tube Hunt, a place to rank YouTube channels like Product Hunt.
I created this newsletter as a MVP where I send out channels recommendations every now and then. What are some ways I can promote this newsletter so I gain enough traction to launch the site for this community?
Also please critique my newsletter:
https://tubehunt.substack.com/p/1-economics-and-tech
You could try cross-promotion with other newsletters that have a similar audience. I've actually created a platform dedicated to newsletter cross-promotion (https://pipewing.com/)
I've listed my Substack on several newsletter aggregator. But the best conversion channels are still my social media - I use Twitter and LinkedIn most of the time.
I usually reshare and re-purpose my newsletter content so that non-subscribers get to know what I do and eventually subscribe.
Ask yourself who this is for and then where are they. Go talk to people one on one or if possible share your newsletter in communities where they hang out.
Easier said than done - you have to build some reputation in a community before throwing your link around.
It’s probably easiest to reach out to individuals for the first 100 subscribers. You’ll learn a lot about what they think of your idea by having conversations. Obviously it’s the most time consuming.
You could also product some “viral” content pieces. Put together best of lists (just an example) with a clear, easy way to subscribe (and a good reason). And share on social.
On Letterstack there are lots of ideas for growing your newsletter.