How do I make a paid subscription worth it on a listings site?
I am building a "listings" site where store owners can list their stores and various other bits of info and users can find stuff near them based on search criteria. It's a bit more than that but those are the basics.
Where I'm getting stuck are possible revenue models for it. I can do promotions (e.g. appear at the top for your city) but I also had in mind a subscription-based premium account for stores where I could generate some MRR. However, everything I think of to put in this premium plan seems like something that would be better under the free version to make it more attractive to visitors (stuff like listing offers or adding price lists etc). Right now the only feature I think would work would be some kind of analytics (where users are searching and for what etc) - though obviously that would need a good bit of time to fill out enough data.
So, if it were you, what kind of feature(s) do you think would be worth paying a subscription for on a site like this?
You would probably have some secret to your customer base. Either you had the biggest base of customers looking for my specific product or the people were valuable themselves.
For example, people will pay StackOverflow monthly to list their jobs because all of the best coders pretty much use StackOverflow.
I think the person who created Key Values (there is a podcast episode about her) gets people to pay monthly because they want people who align with their values. If they can find people passionate about the same goals they are less likely to churn and more likely to work hard.
In both scenario's there is some clear advantage to the specified group which makes the businesses more likely to pay to attract that customer base.
This comment was deleted 6 years ago.