How do I navigate the Apple vs Facebook battle?

We've recently launched a digital program called Get Set Grow, to guide solopreneurs who want to build a system to get clients consistently.

We've been building our brand on Insta over the past few months and having seen decent results, have decided to invest in a paid ad campaign on the platform to drive sales of the product.

Just hired a FB Ad Manager to strategise, design and execute the campaign starting next week.

Wondering whether this makes sense considering the impact of FB AD Campaigns is likely to drastically diminish due to the new changes in Apple's policy.

https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads