How do these conversion rates look?
I have a popular blog post that I'm monetizing with an info product related to the blog. There are a few prominent links to the product purchase page within the blog post.
I'm wondering what to do to increase conversions to purchase.
Here are the stats over the last several weeks:
- 15% of blog readers get to the product purchase page
- 20-25% of people on the product purchase page click "view sample"
- 10% of those who view sample buy the product
- Overall, 2% of people who visit the product purchase page buy it
- 0.4% of people who read the blog post end up purchasing
Is this normal for an info product priced at a few hundred bucks? Are there any areas that stand out as needing improvement?
I hope others with infoproducts and similar funnels will contribute, but coming from e-commerce, your numbers strike me as reasonable.
From my world, I see two conversion rates: 0.4% from the blog post, and 2% of those who view the product.
I always bear in mind "about 0.5%" of visits (not people) for very cold clicks (e.g. first-time visitors coming from an ad) and upwards of 4% of visits for very warm clicks (e.g. prior purchasers clicking through from email). It's apples to oranges, but your numbers seem reasonable to me, especially at a price point that high.