How do you analyze customer actions?
What tools do you use to analyze the conversion funnel on your website, measure your analytics based on customers' actions? Do you have any problems with the tools you use?
What tools do you use to analyze the conversion funnel on your website, measure your analytics based on customers' actions? Do you have any problems with the tools you use?
The website analytics duo: GA and Hotjar.
I would give Hotjar a slightly bigger vote because you can gather insights for marketing and UX optimization purpose by just a few reports.
Measure your landing page efforts by tracking in-page element impressions. For example: Did you recently redesign your landing page bottom call to action? How many users saw it?
Did you change where a CTA is located on your page and more people clicked it? You can use Google analytics to track these events to understand what's working, and what isn't.