How do you build trust on your landing page? Share your page and experience.

I recently redid my landing page (again) haha. I like this process outlined in the sweatblock case study by copyhackers: https://copyhackers.com/2016/06/copywriting-principles-sweatblock/

The 7-step process of answering common questions seems to work now. You can check out what I ended up with here: https://boot.dev

The tl;dr on the 7-step process is to answer each question in order from top to bottom of the landing page:

1. What do you do?
2. Okay. Why should I care?
3. Am I alone in caring – or do others (preferably others like me) care?
4. You’re starting to win me over. But I’m skeptical. So show me: how do you do what you say you do?
5. And if I believe you and your process / solution, how will my life improve?
6. I’d like to believe you, but first tell me: why is it safe for me to believe you?
7. Okay, let’s say I believe you. Now what?

One thing I notice as I look at landing pages: If there's a Twitter feed that's up to date there, I automatically trust that brand a little more. They're engaged and I feel like it also means they're actively working on improving their product and their community impact.

Social Proof is the obvious answer, but I'm gonna offer a slightly different take:

Talk to some customers and find out why they bought your product. Find out the emotional reasoning, the hesitations they had before the purchase, and what ultimately pushed them over the edge.

Then, take their words verbatim and use them on the landing page. At a previous job I increased our signup conversion rate from 3 to ~20% using this strategy.

The hesitation aspect is most important here. Find out what people are hesitant about before buying and address it right on the page.

Example: We know you're probably skeptical that this deodorant will last 20 years, we'd be skeptical too! This is why we offer 100% money back if you don't like the product. We're so confident you'll be satisfied with the results.

One thing that worked for us at https://grabee.com/ was writing effective copy.

The best way to build trust on your landing page is to make your visitors feel that this problem has affected them personally.

Look for a way you can demonstrate how important it is for them to solve this problem, through either your writing or your design, and you'll have the makings of a winning landing page.

There's no one-size-fits-all answer to this question, as the best way to build trust on your landing page will vary depending on your product, target audience, and other factors. However, some tips to help build trust on your landing page include:

• Use social proof (e.g. testimonials, customer logos, etc.) to show that others have had positive experiences with your product/service.

• Use clear and concise language to explain what your product/service does and how it can benefit your visitors.

• Include a strong call-to-action that tells visitors what you want them to do next (e.g. sign up for your free trial).

Personally, I feel there are 2 major components that play a vital role in building trust :

• Features along with BENEFITS
• Social Proof (lots of it)

People tend to trust something more if they hear it from others. Having a lot of testimonials works wonders.

I wish I could share the Landing Pages I've built for my clients, but unfortunately, it has to be kept confidential.

Hi all, glad to have found this forum, wanna learn some new ideas specifically about landing-page conversion tactics

Check out this website: https://draftss.com/best-saas-hero-examples/

they have curated lists of Hero section design for landing page

thank you, I first know what's landing page

My application asks users for a lot of trust. They upload their Bank Statements to my app. I really thought it would require a lot of work to get users to trust my website. However I was wrong, people just used it.

From time to time people email me, or talk to me on the phone to make sure I'm not a scammer. I talked to one user and he suggested adding my LinkedIn, a photo and a small /about page.

Not sure if it has helped or not but I did it.

Great question! I think an important component of a landing page is to actually SHOW the product in action as much as possible. For Collab Spot, we have multiple mp4 videos that demonstrate various features of the platform. We also kept the text on the landing page fairly brief, but allow users to "click into" a given feature if they want to learn more. Finally, clearly articulating the use cases is a must (which we do through our "solutions" section).

https://www.collabspot.io/

Well, a well designed website helps wonders. Today I published my studio's new landing.
https://jamstacker.studio

I started by copying indiehackers layout in the beginning. Then slowly started customizing.

Transparency about pricing and returns combined with social proof (reviews, community links)

Advertising a 100% money back guarantee on your landing page can increase your sales conversions. ParityDeals is a good example.

I think it's more important to gain desire than trust. Offer people something they can't refuse and don't be afraid of being cheated on. You can offer discounts and gift courses for early signups.

This is my biggest issue!

I have two people reach out to me just in the last two days asking about reviews

https://www.noothackers.com/