How do you build your email list if you're using OAuth for sign-ups?
https://beta.frontendmentor.io
I'm really interested to hear how other people are building their email lists if they authenticate their users through a 3rd-party application.
On Frontend Mentor users sign-up by authenticating through their GitHub account. The issue I'm finding with this is that there's then no easy way to get them to opt-in to receiving the newsletter.
I send a welcome email that mentions the newsletter, but apart from that it's just a sign-up component on the site and is completely detached from my user base on the platform.
Does anyone else who is using OAuth have any useful tips for making new users aware of the newsletter?
I'm assuming this is more a UX/flow issue than it is a technical issue, so I'll approach it from that standpoint. You've got a few options here. The easiest is just to subscribe everyone immediately, no opt-in, only opt-out. Another option is to pop a modal or page right after signup to advertise the newsletter, between signup and actually using the app. On your initial welcome email, do you give folks a place to opt-in there? I'd assume so, and it's a valid option.
Those options are in descending order of likely conversion rates (opting in automatically being the highest, clearly), and which approach you take will depend on your philosophy, as well as any local laws (I see you're in the UK, unsure on the rules there around email collection).
Unfortunately, the first option can't be done because of GDPR laws in the EU. Marketing (e.g. newsletter) email sign-ups must be opt-in and it's against the law to use the opt-out approach.
The modal is definitely an option that I'll consider. Thanks for your suggestions!
But Indie Hackers doesn't have opt-in. They send emails to all registered users. No one has complained
Notification emails are fine (such as prompting you when someone replies to a post/comment), but marketing-related emails, like newsletters, need to be opt-in. As far as I know, IH's newsletter is opt-in, which is fine.
Damn, they're taking all the fun out of the internet :P Yeah, the modal or interstitial page may work well then. Good luck!
Haha, they really are!
I've seen some sites show terms of service check boxes after the initial signup, maybe you could do something similar?
Or maybe after signup you can show an info bar at the top of the page that only goes away if you either click "subscribe" or "no thanks"?
Thanks for the suggestions. An info bar could be a good route to take. I was thinking of something along similar lines.
This comment was deleted 7 years ago