How do you choose the perfect logo style for your brand?

Hey folks! It's been a while, I know.

I'm curious on how you choose the perfect logo style for your brand, especially if you are a new business owner wanting to open up a new venture. Because I know that if you are a established business, you already have a certain logo style in mind. So this question is for new small business owners who are just starting to establish their brand identity.

Looking forward to your answers!