How do you contact press?
Hey guys!
I am currently preparing the launch of my second project and I am curious about how you guys contact press.
- First of all - which email do you use?
I am split between using the email domain of the product - such as hello@product.com or dominik@product.com or just my personal email.
Personal email seems to be more personal, especially when talking to the same person about various projects and the other seems to be more professional with a dedicated signature etc.
Also in case of using the domain of the product. What username do you use? I commonly see hello@product.com or name@product.com.
- Second, do you always have prepared a press kit you send along with the email or do you touch waters first and then if someone likes your product you send it?
hello@product.com should be reserved for general inquires.
dominik@product.com should be your own for personal relations, including media relations too. Currently, journalists don't prefer press kit. If It's initial reach-out, try to send him/her pitch, instead.
Check this study on media relations: https://www.searchenginewatch.com/2019/08/26/pitch-to-top-online-publishers-survey/
@marcinmarcin Thank you so so much! I really appreciate it. The article was exactly what I was looking for.