How do you convert abandoned signups?

So, I got 31 signups for https://aivideo.to while I was asleep. But none of them made it past the subscription paywall.

What I know from this is some of my efforts brought some traffic to my website. Then the website copy was good enough to make them sign up. After signup, they hit the paywall and most left then & there. Only a few even bothered to go to the checkout.

Maybe this means price is the issue? Should I consider reducing the price? Or is it a good filter against signups that might not have converted anyway?

Could this mean they are not yet sure enough to make the purchase?
So if I nurture them through an email sequence some of them might hit the pedal. What sort of email sequence should I run? Send discount coupons? I did send some to the previous batch of signups but they didn't convert.

I know these are a lot of questions 😅. Call me stupid if you will, but this is new to me. If you have done this before, would love to hear your answer on even one of these.

Thanks!