How do you create your brand/colour scheme?

I tried challenging myself by picking brown as a theme color.

I then just used a couple of gradients here and there, and some SVG magic for the page transitions (I think I used Cruip for some inspiration).

It is 100% custom-built.

I actually think it turned out pretty well: https://dogger.io

On https://midnight.pub I tried one million color schemes. I'm one of these people that's never satisfied with colors. But the truth is, it doesn't matter so much. Colors are important, but not that important. And you can always change them later. I'd suggest not to overthink it, but just keep in mind things like contrast. https://coolors.co/ is a great place to find schemes.

You can always get inspiration via https://color.adobe.com/create and remember, the colours you choose have a BIG impact on your brand https://www.helpscout.com/blog/psychology-of-color/

I like paletton, personally, because it's easy to generate something decent based on fairly arbitrary requirements and exposes most of the math involved, working in HSL to show that you can just add and subtract from the central hue to get colors that work together. It's hard to go wrong with the "adjacent" colors.

One thing it unfortunately doesn't do (but could) is provide contrast estimates, especially in the color blindness simulations. I think I understand the math well enough that I should probably just write a tool to do that for me, at some point. I generally don't even hit the website, at this point, and instead just run the numbers myself.

Regardless, what I'll generally do is take the lightest version of the central color (chosen based on some requirement or completely random) as my background, use one side-color in different lightnesses for headings and highlights, and the other for everything else. If I want an occasional extreme contrast, I'll also grab the complementary color to the main color.

It's not always great, but it's rarely bad.

Just pick a pallet at https://coolors.co two to three colors max. That's what I've done at https://bullish.email and I suck at it as well.

Ucusion hired a logo designer who was phenomenal. He handled our typeface choices and colors too, which we carried over into the app. Here's his site. I highly recommend him https://jamesdolence.com/

Drag and Drop your favorite photo in https://HDRainbow.com you get a color palette :)

I know this is going to sound silly.. But actually look outside at nature, to see what colors naturally go together! Like at plants, trees etc.

Something we have done with Supernotes is choose a brand colour that is distinct from our competitors – there are no pink note-taking / knowledge management apps.

There are also some great tools such as https://coolors.co/ - to help you build up a colour scheme for your brand.

I use a designer to help me come up with logo, fonts and colour scheme. I have it on my todo list to share the brand guidelines he created for me and Rosieland.