How Do You Cross Post Your Blog?

for now I am doing cross posting manually, it is painful especially because of the markdown variations and alignment changes.

StoryChief does this for some platforms, so you draft content there, and then can publish to multiple platforms.

I'm blogging using hugo and I cross post on dev.to.

I'm using markdown for both, and, even if there are some differences, I bash-scripted my ways to convert from my-blog-markdown to dev-to-markdown.

It takes me 15min by article. It could be less with more automation, but I don't cross post so much (for now), so that's fine :D

Hi Ganesh,

I cross-post my blog posts on dev.to also and I wrote a blog post called How Blog Post Syndication Works that explains my strategy.

I'm still building my personal blog, but when I was managing a company blog I used to syndicate one post per month on Medium (we used to publish 4-6 blog posts each month). I've been blogging 1-2 times per month on my personal blog so I tend to cross-post most of them. Let me know if the blog post helps. :)

Hi GaneshMani,

I was thinking about the same. I had the idea about having a central point where you could create your article and then post that to medium and dev.to. Both have an API and we could use that.

Headless CMS such as Strapi could be useful.

I watched the video and your prototype is impressive, nice work.

I worked on pusher.com/tutorials and cometchat.com/tutorials where we would frequently cross-post to Medium and vibrant communities like dev.to. Our niche was developers ✨

As a content marketer, I veer away from syndication services like Cross Post App. Let me tell you why.

Audiences are expecting different content on LinkedIn than they expect on, for example, dev.to. LinkedIn is about thought-leadership, professional advice, and networking. dev.to is about tutorials, discussions, questions and answers. LinkedIn is a social network. dev.to is a community.

It's appealing to cross-post because you WILL see more impressions. However, unless you put in the effort to appeal to your specific audience, you will rarely see great engagement/conversions, which is what really matters.

A lot of people and companies are competing for attention on LinkedIn and dev.to nowadays. To earn endorsement and engagement from your audience, honestly, you need to show them more respect than just "copy and pasting" content.

A good content strategy would be to create a content pillar (think of an in-depth essay) then, invest time reworking and repurposing that content to best suit the audience on your target platform. LinkedIn readers prefer shorter content, so you may summarise the benefits. You may also repurpose the content entirely - instead of writing another post, you could schedule an AMA around your topic on HashNode or Reddit

In its current form, I do not believe Cross Post App supports a successful content strategy for developers building their brand or b2b businesses like developer tools. That being said, I think if you keep experimenting, you'll land on an adjacent problem.

One hack that I use to convert rich text to markdown is to use Reddit post editor. I just paste the rich text from my blog (simpleaswater.com) and paste it in the Reddit post form, then convert it to markdown.

Not the best solution, but saves me a ton of time :)