So, the common recurring advice for getting subscribers so far is to offer a free goodie for subscribers.
With the GDPR, opting in to a given purpose needs to be explicit and of free will, among other technical requirements. Explicit means, the user actually has to tick a yet unticket box for each purpose. Free will means, opting in to the purpose can't be incentivised - otherwise it was not free, it was just in order to get the incentive.
So, how would this come down for the goodie-offering newsletter signup form? Assume you have an inline signup form with email input field + Call-To-Action button.
So you can't send her newsletters anyway, just the goodie. So there's no point in getting the email in the first place, could as well just of offer download link. Well, there's some chance of opting in to the newsletter though.
What is your approach?