If you had $500-$1000/mo to spend on pre-launch marketing, how & where would you spend it?
Working on a newly-over-engineered version of https://www.applight.io to launch soon and really think I should give something away for free but am in the process of deciding what goes where.
Any personal guidelines, experience or thoughts are greatly appreciated!
Give the whole experience away for free – charge for business features (custom domain, contact forms, etc. similar to https://carrd.co).
Give just a sliver of the features away – let's say in my case that may be the hero (top) section only, with paid versions able to make a full landing page.
Remove the free version altogether – pay to play baby :)
Introduce a Free Trial – instead or alongside a Freemium model
Pro's and cons of each, hoping some people have had some experience either way. If not, if you were to visit and create a landing page, what would you pay for?