How do you decrease the sign-in dropoff rate?
One of the problems I have on Simfolio is that users seem to drop off at the sign-in screen of the app. About 48% of them.
That's quite significant. I added more sign-in options to tackle this, which moved the needle; but I'm feeling like I need a better solution.
Do you have any ideas to share?
I haven't tried your app, so take this with a grain of salt.
From the user perspective, perhaps there's a fear that signing in will somehow tie the user's financial data to a service? I can see feeling unsure about sharing my net worth data with some unknown service.
It's possible that a lot of users downloading the app are going in with the mindset that this is a "local" tool that just stores their net worth data on the phone. Once they see a sign-in, alarm bells might go off that someone is going to use their financial data somehow to upsell something else later via email. (Maybe they've experienced financial institutions upselling services to them before.)
Thanks for the feedback @allenu
I think you've touched on a big point that I've avoided for lack of solution. I think there's a big issue of trust around finances - and anonymising the user as much as possible might be a good work around.
I think I should spend a good amount of time thinking of how I can increase trust!
Hi Wisani, is there a reason you have mandatory signup before using the app?
It is easy for big players like Snapchat and Facebook to have apps that are useless without profile since everyone already knows what they are about. But for apps just starting out this can be a deal breaker - users just don't know what they are getting into.
Maybe consider adding some sort of "demo mode" for users to try out some of the features without having to create a profile. Or at least add a insightful tutorial pages when you open the app for the first time.
You already managed to get them to download your app and first and only screen being signup is just a huge turnoff.
Hey @zlmr I wouldn't say there's a strong reason. That's just how I designed it to begin with.
I think I can definitely afford to show some onboarding tutorials first! I think I might just go for this approach!
A demo mode could also be useful; I would have to limit the functionality - but I think that's doable - I'll give it some thought too
It comes down to building trust immediately after sign in. User onboarding walkthroughs would probably help a lot.
You could try and get feedback from those who dropped off. Did you email them a followup?
Thanks @RikNieu! I'm definitely going to try that!
For now, I've added anonymous sign-in; My onboarding happens after sign-in, and I now see the issue with that. I'll have a think of how I can neatly tie onboarding before sign in - or have some sliding value propositions on the sign in screen to build trust.
Unfortunately, I don't collect user emails - but some users did reach out to me on email/socials about issues they had (like limited sign in options)
The thing I noticed immediately about your app sign up page is that you're not building an email list. If you put an opt-in page before they can download the app you can send onboarding follow up emails.
If you don't want to collect emails ask for a mobile phone number and then push an app download link to their phones. Make sure you get consent to send SMS first as required by law.
Hope this helps!