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How do you define the ideal user for a no-code product?

I wonder whether you have experienced this.

Is product market fit for no-code tools much harder than other products? I find that no-code users sit on this spectrum between casual users and technical users (developers) and there are a hundred different ways to get stuck in a valley of death between those two ends.

For example, I am building a tool to help folks easily create automated workflows for image processing - for example editing images to crop to size or generate multiple aspect ratios, or more recent AI functions. However, the challenge is finding the right user.

It's a bit too complicated for casual users just looking to edit images and a bit too restrictive for developers looking for complete customizability.

The image in my post header sums up my thoughts on this issue.

I was wondering what you all thought about this. I'd love any help or opinions I can get to how to navigate this.

Here's the product i'm talking about:
https://mlblocks.com

on February 2, 2024