How do you design images for content?

Local Python scripts have a structural advantage in the current market: they're immune to the SaaS subscription backlash. No recurring costs, no vendor risk, no data concerns.

The positioning challenge is that 'script' sounds less polished than 'platform.' Worth double-down on the positioning: 'the tool you own, not the subscription you rent.'

My images use pattern interrupts.

When your article gets on Facebook or Linkedin, it's important it stop users from scrolling.

I'm not talking creating clickbait articles, but a really good practice is to:

1. Look at big gossip magazines and Pay Per Impression sites like NYT or Huffpost. Those guys have to sell the click. It's their bread and butter.

2. Don't use text. You don't want to make your post look like a post.

3. Use catchy images. For example, an exploding watermelon thumbnail will be more powerful than a stock dude smiling or just brand shapes thrown randomly.

4. Study the trends. See what's hot right now.

What recent events happened in the industry?

Let's say you're a video editing software. And you write about "Top 20 video marketing secrets no Youtuber will tell you.".

I'd use a collage image with 2 people: Andrew Tate on the left & "Peter McKinnon" on the right.

Now, back to your the thumbs. Don't go with text. Don't go with generic images.

You have a hat for the "Previewing Back Hat 2022". I'd go with a Walter White image.

It's random. I agree.

But you have to strategically place pipebombs and baits. It will make people stop.

That's one #1 job.

To sell the click.

Otherwise, it will be nearly impossible to compete with huge brands.

For onbrand custom designs ➔ inhouse or outsourced designer team (delesign)

Generate images with AI using description ➔ available inside Jasper

Move fast ➔ Canva templates

For me canva works all the time. I have purchased their subscription and it isn't costly too. There you will find relevant graphic that you can use and with great quality. Editing is also easy