May 20, 2019

How do you determine product-market fit in e-commerce?


We are a niche retail/e-commerce business for 5 years, have over 30k customers, but still wonder whether we exceeded product-market fit.

How would you test/measure product-market fit for e-commerce/retail companies?

  1. 1

    When demand is so great that you're not able to keep up with it, is when you have product market fit

    It means

    • you have a product that is desirable

    • you have a channel of acquisition that is working