How do you determine your subscription pricing?

Price higher than you first think :)

Everyone prices too low.

Price is a way that makes your buisness sustainable. Add up all your costs and plans for growth and expected number of customers and life time value, and then see what price feels about right.

We charge $199 for a lifetime access to Nocodify.com (have many sales though).

I think it all comes down to the value you're bringing your user. How much more efficient does it make their lives? Not sure what your app is but think of the value you're providing and price it from there.

Hi @Gustanas wrote an article about this on my personal blog, it might be useful to read if you're interested in pricing pages

Check out https://www.profitwell.com/

Should help!

Currently charging $6 a month for our product Stor.Guru but I am worried it is a bit too low. I am also curious what a good range or price point would be for a B2C type product/app.

That's a great question @Gustanas.

For my product, ruttl.com, I have done a competitive analysis to get a good understanding of what price points the customers are expecting.

That being said, I strongly believe that in the initial phases you should focus more on customer acquisition and build the strong brand.

Once you have an established name, you slowly start rolling out premium features, better products and charge the customers higher to increase revenue.

Hope this helps!
Cheers!

This is an important question, and unfortunately I have yet to find the "right" answer. If I had to choose one answer, it would be experiment. Experiment fast and often. I once heard that AirBnB changed the pricing a hundred times over the first year.

The temptation is to make it free to get users. This is ok if you're just trying to get feedback, but assume these users will never convert to paid. As soon as you can, move to paid. Experiment with higher prices to find your sweet spot vs costs. I once had a product that people would pay for (yeah!), but I ended up finding they wouldn't pay much and not enough to keep the business going (and not enough users at the lower price).

In summary:

• If start with free consider these users for feedback, but they will never (or rarely) convert.
• Move quickly to paid.
• Can start at a lower price to see if anyone will pay, but then experiment with higher prices.
• Find the sweet spot of price vs costs. If price isn't > than cost, you have a problem.

Of course competitor pricing is a good place to start but I think the other things to think about are: is it saving the user time? Is it saving them from having to use/pay for another tool?
I also think it’s important to consider whether a subscription makes sense or it will raise an eyebrow - does my notes app really need to be a subscription? Subscription fatigue is a real thing :)