Hi IH's,
Shaun here - a 25 year old project manager for a small digital agency based in Sydney, Australia.
The backstory:
I'm a drummer of 17 years who loves to think creatively/artistically - But i'm also a very logical and mathematically minded person. I had the opportunity to progress my "career" as a musician when I left high school, but ultimately decided to study engineering instead (quite the opposite) - a venture that lasted two years before I began a Bachelor of Computer Science.
After completing my bachelor of computer science I started working as a project manager for a small digital agency, working in websites, branding and marketing. I've been at this job for 2 years now and manage an offshore, in-house team of 10.
I've never wanted to work for someone else and I've learnt a lot being a big part of a small company - the thought of working a 9-5 every day, doing the same thing over and over makes me sick; scared.
I am getting married in 8 days and actively trying to have children.
I love to dabble with softwares, always starting projects, achieving some small amount of developmental success, then dropping off in effort and desire. I must have done this 15 times for varying projects. I'll give you an example, a mobile app aimed at letting people talk shit to each other after a 1 minute briefing based on the other persons profile - you bad mouth each other for 3 mins via chat and then another person reviews your shit talking and chooses a winner (a bizarre idea).
The Problem:
I have no clear vision/problem to solve. I've listened to plenty of entrepreneurial podcasts (My favourite has to be Masters of Scale) and it's absolutely 100% evident that the vision comes before the tech development or financial incentive. Something I agree with - yet can't find.
How do I clarify the problem I want to solve and turn to my tech & marketing skills to make it happen...
Thanks for reading - Cheers from Australia.
I hope you didn't write this whilst actively trying to start a family. Some advise you need to fall in love with the problem not the solution. That kind of advice doesn't usually hit home unless you have an epiphany moment. But you are definitely sitting in the "wouldnt it be cool if" room. You can argue you have a vision, but you don't have a problem. What do people in your current industry struggle with? What do people in an industry you want to work in (music maybe) struggle with? If you can find pain then there's an opportunity. Otherwise you can look at what sells in that industry and find something you think you could do better or compete with. Your bad-mouth app is one of those things that could go viral and make money but is more likely to flop and the chance of being successful is just a lottery. Best of luck!
Hi Rab,
hahaha!!!
I agree 100% with what you're saying. I try to identify problems in my day to day life.
Something I've always wanted to work on is a way for musicians to make money/a living from their home studios which would allow them to follow their creative passions more - the same problem which made me start studying engineering as opposed to drumming. I get disheartened because that problem seems one too huge to solve...
With the world embracing remote and online ever more there are a few obvious candidates like remote teaching, live streaming, running workshops, but a key question is where is the demand? Not saying it's not there, but need to find it & tap into it. If pain for supplier (the musician) is struggling to earn a living then what's the pain for the consumer? In terms of being too huge a problem finding a niche makes it smaller. I also believe we think too much like developers and not enough like users. Was thinking of writing a post on it. But you have an advantage here, as you could be a user with your drumming. So how would you make a living from your home studio. Not allowed to answer Engineering!
Some questions: How many drummers do you know? Do you know any well-known drummers?
Join a startup! Joining a new and small team forces you into a mindset of action and experimentation without having to use your own savings to fund the project. You'll learn a lot about user centric ideation and staying lean (if you havent read the Lean Startup, I'd recommend).
With your own projects, as other comments have said, focus on people first. Talk about your ideas and work on the ones that people seem interested in. Then iterate. It's that feedback loop that often propels projects forward.
Just keep making. At the end of the day it's all about enjoying what you do and there is nothing wrong with holding a 9-5 job whilst creating some fun half-finished things on the side. Startups actually take more of your time and energy than most jobs, and there's MUCH more to life than work. Maybe start a portfolio or a blog and publish a few of your works. I bet with a little effort you could scrub up a few of your old projects and host them.
Now, before the vision comes, there's something else that you're missing. It's the experimentation/discovery phase, where the seeds of a vision will start to evolve. For people like us (I'm the same, but with more than 100 projects started than dropped in the course of sth like 7-8 years), it's very important to do something, anything. To get the ball rolling.
The thing is that the vision will come when you are half way on your journey.
And this is where I would disagree with you:
It's exactly the opposite. You can find your vision. It's a proactive process. You have to sit, think, do, experiment and reflect on the results. There's no shortcut. No vision comes from the clouds as a gift. You have to earn it. It's work, man! As I said, before the vision there's work, experimentation, discovery! Make sure to think about this before you form a strong opinion, it's important. I see that you already did form it, and that's where your problem is, from my perspective ;)
I would suggest you two mental experiments.
Try my two exercises for a while. They are quite simple, but very, very powerful. Focus on 1) no input and 2) seeing your thoughts on the paper. I do exactly those two things and the results are fascinating. I'm not guaranteeing that it's going to work 100% for you. But give it a try and come back to me to share if it made some difference. :)