Launching into a crowded market - is it worth it?
As someone who's recently launched a product into a market with competition, I've been thinking a lot about how I differentiate my fledgling SaaS from the established competitors. I wrote my thoughts on the topic here.
Launching into a crowded market without differentiation is a losing game. As a founder you need to have a clear idea of how you're different from your competitors and understand why potential customers will choose you over a more mature, feature-rich, better-known product from your competitor.
So I'm curious: If you're a founder who's launched into competition, how have you differentiated yourself from your competition?