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11 Comments

How do you do videos for software?

Hi Indiehackers,

Doing some research for a potential project. Video is increasingly becoming the dominant medium for everything, but as any developer will tell you, making a video about software is not the most "aesthetic" thing.

For founders in the tech space, how do you make videos for your software/apps/integrations?

If anyone's seen a great example in the wild, definitely also share.

on January 31, 2024
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      tella is amazing!

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    Do Infuse a conversational tone into voiceovers, the tech becomes more personable and relatable.

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    Yes video is a must today. I have been a developer and a filmmaker hobbyist doing color grading mostly in Davinci Resolve. I have previous experience on editing using the same software as well, however I discovered Capcut desktop and it's so easy to use. Download without hesitation and find out.

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    I have a few guidelines I try to stick to:

    • Make it relatable by showcasing real-world use cases.
    • Use understandable language to avoid jargon.
    • Including human elements keeps it engaging.
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    Screen studio. those videos always capture attention when i see them on twitter.

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    Listen to what customers speak of when they engage with you. This will help you with content and focusing on what matters. I use my iPhone to record and FCP for editing. That's it. Be yourself and if you can add some humor to it then do it. Humor stimulates emotions which are the key to focus and memory recall - think of it like story telling.

    (Unfortunately I cannot post YouTube videos yet to demonstrate what I said above -- I have a popular tech video I made myself showcasing my product in a silly, fun and educational way)

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    Develop engaging software videos by focusing on user benefits, utilizing clear visuals and narration, and concluding with a compelling call-to-action. Check out Slack's feature videos for a sleek and effective example.

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    Creating compelling videos for software, apps, and integrations can indeed be a challenge, especially in a field where aesthetics matter. One effective approach is to focus on storytelling and user experience rather than just technical features. Highlight how your software solves real problems or enhances users' lives.

    Incorporating visually appealing animations or demonstrations can also make your videos more engaging. Additionally, gathering feedback from your target audience throughout the video creation process can help ensure that your content resonates with them.

    As for great examples, the videos produced by companies like Slack, Canva, and Trello often strike a balance between being informative and visually appealing.

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      Hi JamesAvery, thanks for the reply. I'll check out Slack and Canva.

      Any videos that particularly stand out to you?

      I think the idea of story telling through a code block sounds daunting but I think it's a worthy challenge.

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        I don't have a video in mind about it right now and yeah it's a really worthy challenge.