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How Do you evaluate Competitors in your field/market?

Recently , I have been working on a new project..I thought the project was so unique & innovative..until I found out there was a competitor creating something very similar , this caused me concern because a good competitor can capture a lion's share of a market ...a group of them can eat away other parts of the market like a pack of hyenas ...leaving nothing but bare dry bones .

I know some of the heroes here dont give a crap about competitors...but for those of you who do , what tools do you use to keep up on competitors activities ?

Here are some of mine

https://spyonweb.com/

http://www.visualsitemapper.com/

https://www.websiteoutlook.com/

http://www.bulkdachecker.com/url-extractor/

https://patents.google.com/advanced

International Directory of search engines
https://www.searchenginecolossus.com/

https://www.ssrn.com/index.cfm/en/

https://builtwith.com/

https://www.siteliner.com/

https://backlinkshitter.com/

https://keywordtool.io/

For those you who think competitor analysis is important..but don't know what questions to ask..start with my personal list .

  1. What did your competitor for breakfast / lunch / dinner / carnivore or vegan / gym membership or gym at home ?
  2. What time do they get to the office /go home / have a home office / average of hours worked per day / keyholders/ security / software used /
  3. What is their biggest project right now / How does it compare to yours / who is their IT guy / Website designer / company email & phone number ?
  4. Name competitors advertising channels /social media accounts/ tv ads or FB ads / # of backlinks to website/ are they on Tik Tok ?
  5. How many followers does your competitor have / customer demographics / youtube videos/ content created / are you on Tik Tok ? 
    6 .Who are their biggest customers / dream customers / how do they get customers / average $ per sale / what customers could you steal ?
  6. Who are their parts suppliers/content creators/ office size/ lease or own space / # of employees /multiple locations
  7. What is their overall share of the market / what is your market share / how do they plan to increase market share / how do you ?
    9 .Total revenues for last year/last 3 years / sales per day/week/year / amount reinvested / have company cars / credit lines/ credit cards ?
  8. What is their secret plan to neutralize you as a competitor / who is your main competitors top competitor / who is yours ?
  9. What is your competitors biggest fear /greatest joy/ worst failure/  dream / nightmare / hope / does best ?
  10. name key competitors personnel - CEO, CFO,COO - Legal, Accounting ,Shipping / what are the social accounts of terminated employees saying ?
  11. Does your competitor think Strategically /Tactically / reads Sun Tzu / plays chess or checkers / poker / go ?
    14 .Best book they ever read/ have they written a book / if so , have your read their book / whats the name of your book ? - Did you know Patton Read Rommel's book ?
  12. Best selling product line /new product lines/ product shelf life/ new product introduction cycle / who is their product designer ?
  13. Are they married single or dating / Have kids/Pets / Own or Rent/ last vacation was to where / type of cellphone used / cell carrier ?
  14. History of drug use / car accidents / illness / medications / mental health issues / world views / where are they right now ?
  15. Can they balance their own personal checkbook / shopaholic / thrifty/  do they dress ostentatious or understated
  16. Believe in God / Atheist / Agnostic / have a worldwide plan for Global Domination ?
    20 . number of competitors in your field & the market share of each/ whats YOUR market share / your plan to beat them is ?
  17. Is your competitor an LLC /S Corp / C corp / sole proprietor / who do they bank with / initial capitalization / need or have venture capital ?
  18. Competitors favorite charity / hobby / favorite website / who do they love/ hate / admire / public's perception of your competitor ?
    23 .Average employee salary / turn over /hiring cycle/employment contracts , 1st/Last hired
    24 .Competitors education level/training/degrees/certifications , industry associations , awards
  19. Ask yourself what else don't you know about your competitors that you should know -

Please reply with any resources or links for counter intelligence /competitor analysis tools .

on December 15, 2020