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How do you find a name for your product?

I am wondering how you guys find the name for your product and what makes a good name?

I'd be happy to see some examples from the real world (e.g. your own products - how and when did you find the name?)

on March 15, 2020
  1. 2

    There are six keyword types for a name: Generic, Exact Match, Brandable, Acronym, Numeric and Alphanumeric.

    My domain name followchain.org is sort of a mix of an exact match and brandable (made up/combination of words).

    The top three keyword types for startups that became unicorns in 2018 are typically Brandable (made up/combination of words), single generic words and exact match.

    For character count, the most common length is 6 characters. So in general, shorter names are better.

    Lastly, singular names tend to perform better than plural ones.

  2. 2

    My product is for web developers and I've always been a fan of the "joy" suffix (logojoy, homejoy, etc). One of the first ones I checked was divjoy.com. It wasn't taken, so I just went with it! Normally I spend weeks agonizing over a name so it was pretty nice to make that decision and move on.

  3. 1

    I would come up with like 25-100 names. Just go in and don't stop brainstorming for like a week straight.

    Then strap them all to ads and run them for like a $1 each. See which ones get the most clicks, then use that name.

  4. 1

    In general, I've found that the names for my projects come at the most random times. For one of the Hackathon food web app projects I created for the Yale 2018 Hackathon, I was eating lunch with a few of my team members. Out of nowhere, the name BusyBites came to my head.

    I think it's a good idea to just constantly have your app in the back of your mind. Then if any inspiration strikes - even at the most random times - see if good name pops out.

  5. 1

    Try SquadHelp. Their creatives are pretty amazing.
    Good luck.

  6. 2

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