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How do you find customers to interview in hard to penetrate markets, such as finance.

Hello,

How do you find customers to interview in hard to penetrate markets without having a strong network in that market?

For example, I'm investigating the feasibility of a product where the target customers are key decision makers within the financial industry (top tier banks). However, I have no idea regarding how I would go about validating my idea if I can't reach them

on May 18, 2020