Ideas and Validation May 18, 2020

How do you find customers to interview in hard to penetrate markets, such as finance.

Brsrkr

Hello,

How do you find customers to interview in hard to penetrate markets without having a strong network in that market?

For example, I'm investigating the feasibility of a product where the target customers are key decision makers within the financial industry (top tier banks). However, I have no idea regarding how I would go about validating my idea if I can't reach them