How do you find out if you are getting visibility for your product on YouTube and TikTok?
I’ve talked to multiple founders who want to know when their product, a competitor’s product, or their whole market gets talked about on YouTube or TikTok. However, they find it impossible to track this stuff unless someone sends them the video or they are tagged. Do you have this problem? If so, do you have a system for monitoring YouTube/TikTok? And what do you do when you do find videos that are relevant to your product — engage with them, use them to change strategy, or something else?
Hey samplank !
To track visibility on YouTube/TikTok and benefit from a community, try these tips:
Give it a shot, and let me know how it goes! Good luck!
Thanks! This makes sense. Do you ever use any social listening products in addition to Google Alerts?
This might be weird but I seek out mentions of "Google sheets" so that I can make tutorials and other content sharing insider information about how to build those sheets that others are showing off, or going viral.
For example there's a growing plant sheet that's going viral now, and Ali Abdaal just released a sheet for a year at a glance. I've made videos based on those sheets already.
I'm not just looking for mentions of a product, but rather looking for videos that I can create content around.
That's cool! How do you find the videos? Searching on Tiktok/Youtube?
Right now they come up in my home.. (YouTube has me figured out) and then also some people email them to me. "have you seen this sheet?"
Nice! Do you feel like you get enough content to work with that way? Or do you feel like there are other sheet videos out there you are missing?
I don't know what I don't know.
Haha fair enough! Anyway thanks for sharing. I checked out your site -- really cool stuff!