How do you find who's your audience?
I started this newsletter (IPO Brief) but besides myself, I'm not really sure to whom this content is relevant.
These are my current assumptions:
- People who are already following the stock market and work in the industry are not really interested in this, as they already know this info
- People that would be interest are noobs in the stock market like me, have some spare money to play around, and want to make some kind of personal investments.
I'm trying some ads in different platforms (FB, Reddit, Twitter) in different topics to try and validate this, but still couldn't get to any conclusion. I'm spending a very low budget on the ads, so maybe that doesn't help in reaching good conclusions.
What would you recommend? How would you find out who is your market?
Thanks a lot!
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For me your landing is not answering the most important question - why I need this info? Financial market is all about getting some extra money. Nobody looks at IPOs just for fun. Create some community, invite people. Segment your audience and do different approach in ads at least. For newbies - “Make investments through IPO, and say, for example which ticket got good return” for people who tried forex or stock market (Tradingforums, exchange visitors, communities) target them with something like “easy IPO detail always with you bla-bla” etc. See the CTR, repeat...
Those are really good ideas to approach it. I'll try and create some different landing pages with different targets in mind and try different copies.
For the example you suggested in the ads for newbies/experienced, how much do you think it needs to validate an experiment? In terms of time/money/impressions.
The ads I had running, just with different copies, were running for ~1 week and performance was quite mnhe, as completely different ads performed basically the same (very low :P). This was on FB with lead ads. Shall I try something else?
For testing copies should I just test headlines on the ads and audiences and CTRs? Even if they don't sign up later on?
Thanks for your time!
You said you tried Twitter ads, but have you tried engaging organically on Twitter?
Twitter is a gold mine of communities, and there's definitely a very active personal finance/investing niche on Twitter itself.
Be present, follow influencers in that niche, leverage their followings to build your own [1], and then pump out your own original content to engage and grow your very own loyal audience who will praise you to the sky and do your marketing for you (serious).
I wrote a post on IH not too long ago on the 2020 growth hack on how to build your Twitter audience from scratch: https://www.indiehackers.com/post/how-to-grow-your-twitter-audience-from-scratch-b0f97c784f
[1] https://zlappo.com/blog/how-get-more-twitter-followers-ultimate-10-step-growth-hack-2020/
Thanks for your reply @simplisticallysimple! I added your two posts to my read list! I do want to learn more about how to leverage twitter, I never used it and I have a zero following. I also already checked your tool (Zlappo), later on I might give it a try!
My newsletter is very much informational only, compiled weekly for the user convenience, so I find it hard also to think of original content. But I'm having some ideas based on the many comments on IH I had so far!
PS, I had a look at your landing page.
The premise of your newsletter sounds nice. I imagine people who are interested in investing for IPO pop gains would subscribe.
Some unsolicited feedback on the "Here is an example" image:
There are too many arrows and labels. I think everything in that paragraph is self-explanatory, and doesn't require labels. However, I also think the example was missing 2 key things:
The date is not really set until very short before the IPO. Like a day or 2 before. And you get the IPOs planned to happen that week (just not the specific day it will happen). (Although some do have the date set in advance, so I could add it there). The price range is there, it is the arrow with the label
Share Price😜Yes, but it is indeed hard to get this information about all the companies. I've been doing this for a few weeks and some companies are really "weird". I try to add a description on what the company does, and have information about their primary market. I'm planning to increase the fields per company with other relevant info like how much they raised to date, and who is already backing them, etc.
And all the feedback is welcome, thanks! 😊
I've been facing the same roadblock.
I know I have to find people who might be facing similar problems as me, but I've been putting off speaking to people for a few days now.
As a developer freelancer, I faced a small annoyance when presenting our project's progress to my client. They didn't use Github, but all of my project management was done on Github and Zenhub. They seemed confused everytime I brought up the Kanban board, showing our progress.
In the end, I would end up just copying and pasting the outstanding issues into a Word Document or Powerpoint Presentation. And talk through the points from there.
I'm building a different way to present Github issues to management with GetGitMe.
I've started building already, but I have no idea if others face this same issue.
I certainly should stop building, and first start asking around if others have faced similar issues.
I should...and one day I will 😅
Hey! Thanks for your story, we sound similar :) I often also build tools for myself to cater my special needs. Sometimes I think they might bring some value to the world so I put them in the web to whoever wants to use them.
Since I build them for myself I never try to grow them so much, as long as it works for me I'm fine with it, and don't make a business out of it.
With this newsletter I'm trying a different approach. I'm trying to learn new skills like growing an audience, market it, and bring some value to someone else. And it has been a nice (short) journey so far, I've been learning a lot.
I fall in the same trap, but I think that if I'm building for myself it doesn't really matter because I'm going to use it for sure.
Good luck with GetGitMe, I'm pretty sure there are a bunch of freelance developers that face a similar issue! But don't ask me how to find them, I suck in that part :P hehe This post has been quite insightful, so I guess asking in IH might have a lot of value for you too ;)
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First of all, thanks a lot for your reply. But it still feels very theoretical to me.
How do I know who their audience is and what it looks like?
Really good questions, but some I have absolutely no idea, and the others are just assumptions from my head. What then?
I totally understand the theory, but I struggle a lot with the practice.
Are there any good (practical) resources you can recommend for this? Books, blog posts, podcasts, online courses, etc. I want to learn more about it, but I feel stuck. There's definitely so much to learn in this area, and I understand the theory behind it, but still find it hard to actually implement it.
Any tips regarding this are more than welcome 🙏, although this post was already a good start to make me think!