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34 Comments

How do you get beta testers?

The public beta of our open-source SaaS is not out yet but we're trying to gain future testers by individually reaching out to people if they're interested.

We'd like to scale this process. Any idea how we can do it?

on August 19, 2022
  1. 4

    I've curated an Airtable of different growth strategies from Indie founders here

    You can download it for free.

    I believe you can find some stories from other indie hackers on this topic. Cheers!

    1. 1

      It's really cool, thank you for the recommendation! Can you tell me a little bit more about how effective it is and how you measured its efficiency?

  2. 3

    Check out GummySearch and EavesDrop.

    These are social listening tools that allow you to identify pain points and solution requests related to your product category on Reddit and Twitter respectively.

    You can then reply to their post / comment publicly or reach out to them privately.

      1. 3

        Anytime! You may find this guide, written by the founder (@thefedoration), helpful.

        It shows you how to find early customers on Reddit with social listening.

    1. 1

      Hey Erik, do you know the founders of EaverDrop? Trying to join the beta but the website is broken

      1. 1

        I don't know them personally, but they're somewhat active on Twitter.

        Also, this is the email address listed on their Terms of Service / Privacy Policy page:

        1. 1

          I always forget the policy page! thank you

          1. 1

            No problem! Happy to connect and learn more about what it is you’re working on.

            I took a look at your website and believe we’re pulling on the same thread (but from different angles), so maybe we can help each other out.

  3. 3

    For us it's just hammering niche facebook and sub Reddits.

    We do a bunch of daily and weekly social posts but they don't seem to drive the same amount of traction that our 1-1 convos in FB and Reddit goes.

    not scalable but super effective.

    We are currently collecting beta signups now! www.adventureplane.com

    1. 1

      Thanks! I feel like 1-1 convos are the most effective, too, I was just curious if there's any way to make it less time consuming. As a lone marketer, junior devrel, community guy at a bootstrapping startup it'd be awesome to find a way to automate or scale some parts of the process.

  4. 3

    I've launched a couple of digital products in the last few days. This is how I get beta testers and customers for products :

    • Niche FB Groups
    • Niche Subreddits
    • Discord Communities
    • LinkedIn Connections
    • Product Hunt
    • Twitter Threads

    Hope these help 🙌🏻

    1. 1

      Thanks! We're trying to do a little bit of everything but the most convincing way is 1-1 discussions so far. Will experiment with these ways a little more

    2. 1

      Hi @Sarvam_Fating I am looking to launch digital product (stock sentiment AI). Basically, I've an MVP but looking for beta testers. Will tryout your suggestions

  5. 2

    For era.sh (a markdown note-taking tool for developers) we had the same question.
    We started on reaching out to people on LinkedIn and Twitter, asked if they want to try our tool, and gave them access to our closed beta. For the open beta, we had around 100 beta testers, which we gained mostly through activity on Twitter. We just stayed active on a daily base.

    1. 1

      Thanks, I guess the grind never stops on Twitter, will stay active :)

  6. 2

    First you should build trust in your domain, write blog posts & contribute to relevant subreddits, etc. Time box this, if you're not getting traction you may have to refine your idea. Look for people already interested in your product first before trying to "convert" others who may eventually be interested. If there's a market, a few social media posts around your idea should give you plenty of starting traction.

  7. 2

    Few ways... there are def websites you can post your project to, but the organic (not-so-sexy) way is to just roll up your sleeves and start some bootstrap marketing. Obviously, you have some kind of sign-up form on your website and all your CTAs should go to this form. This is the form you use to get interested people to sign-up to beta test.

    By way of example, here is the sign-up form on GapScout. It works well because it's simple and clear. Folks sign-up every day. Some days more than others, but it's been fairly steady.

    1. Creating blog content
      I am doing this on the GapScout blog: sharing useful content. Find out what your audience wants to hear with some keyword research and start creating content that addresses it. It's a passive way to get people to sign-up. If they are interested in your article, chances are they are interested in your software. Share these articles on your social media, in places like IndieHackers if relevant, etc.

    2. Interact on IH
      This forum is ripe for folks willing to try out new products. Just posting on here is a good way to get some interest. Simply asking for beta testers on IH is one way to do it as well.

    3. Reward beta testers
      If you are still having trouble "converting" people into beta testers. Then give them incentive to do so. This is overlooked sometimes. Free plans, lifetime deals, discounted prices locked-in, etc.

  8. 2

    We're facing the same problem right now.

    Please let me know if you got any great ideas on scaling the process. Will share with you too if I've got some :)

  9. 1

    for our new social investing platform https://www.jika.io/savemyspot
    we ported plenty on Reddit

  10. 1

    Have you already combed through your LinkedIn contacts to see if anyone works at a company what might have the problem that your solution solves?

  11. 1

    So far I've found people for www.usecomponent.com through Reddit -- my goal has been to see if there are problems we can solve for users who are posting about them (i.e. high intent users)

  12. 1

    You can share your experience before and after using your product, like mine here:

    https://www.indiehackers.com/post/how-i-changed-my-life-by-just-writing-down-my-thoughts-cfb40825a1

    It's a very natural way to convert users.

  13. 1

    Polywork “opportunities” tab.

    Here is a link to my profile re the platform:

    https://www.polywork.com/krisruby

  14. 1

    Hire some experienced customer service/sales associates or freelancers.

  15. 1

    For workcalmly.app (pre-launch), we have an automatic email that's sent to every new waitlist sign-up that asks them to become a closed-beta tester.

  16. 1

    Figure out your target group, then go where that target group is and ask for beta testers.

    1. 1

      We have a very well defined target group, the problem is we couldn't scale our reach, and individually hitting up people if they're interested in giving our product a try is very time consuming.

      1. 2

        You could consider running ads targeting your ideal customer demographic. At the start I think brute force is the name of the game sadly!

      2. 1

        Well, "Do things that don't scale" is the name of the game then.

    2. 1

      This comment was deleted 3 years ago.

  17. 0

    I always seek help from community and than go for test myself.
    One more important thing is(,){https://jobspico.com/job/manpower-uk-careers-6/} read documents before learning anything or testing.

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