Everyone always says we need to get to know our customers.
But how? How do you get them to take time out of their day to talk to you?
Most of my emails to customers asking for customer interviews go unanswered.
I will ask both parties for feedback after a transaction. These emails are often ignored but sometimes answered.
People are talking about deep insights from customers, but how do you get to the point where you are able to have these deep insights? How do you actually get customers to talk?